The Department of Communication and Image is subordinate to the Administration and is entrusted with the responsibility of projecting the positive image of ISCED, internally and externally, creating a healthy and lasting relationship with every target audience, based on the institution’s mission, vision and values.
II. OBJECTIVES
To the Office of Communication and Image, they guide the following objectives:
- To create ISCED’s global integrated communication policy, reinforced by the good image reputation (internal and external);
- Ensure the production and dissemination of academic, scientific, pedagogical, artistic, cultural, sporting, social and civic events that contribute to a good reputation of the institutional image;
- Define the marketing image of the ISCED website, embodied in digital marketing strategies for capturing and converting students;
- Produces news of academic and strategic interest to the objectives of the institute and guarantees its publication in different communication channels;
- Produce dissemination materials appropriate to the achievement of the objectives set out above;
- Ensure bilateral contacts with Media;
- Provide media counseling to establish mutually healthy and enduring relationships with Media;
- Edit Newsletters periodicals, internal and external circulation of relevant news about ISCED;
- Promote socialization campaigns among employees.
III. SKILLS
- The Communication Department exercises its competences in the field of promoting the image identity of ISCED, as well as internal and external communication, including:
- Define, apply and monitor the overall image of the Institution, in close coordination with all existing management units in ISCED;
- Define communication and image policies and strategies;
- Ensure the management and dissemination of content in the various systems available at the institution;
- Ensure the application of the institution’s visual identity;
- Clipping (collecting, cutting, treating, disseminating to the superior unit hierarchical, all news about ISCED, transmitted in different media, allowing its strategic analysis and decision making);
- Streamline internal communication through specific programs of mutual and healthy relationship between employees;
- Ensures the production of all graphic material and allocates to the units in need;